It has uses thick black outline with bright colors often (but not limited to) yellows, red , blues and greens. Some of the subject matter often depicted are pin-ups, anchors, pirate ships, gypsy, tigers, snakes and skulls. What I personally like about the style is that it bold and in your face. In a way it represents a kind of freedom and stand against authority which I think reflects American culture . Yet, there is a kind of mysticism with all it's references to death and certain animals such as the tiger which is usually associated with fierceness which you try to tap into.